ISME Admission Event In Bangalore

We recognize that the decision to get a management degree is one of the more important decisions of your career. That’s why our admissions staff dedicates itself to a meticulous, holistic review of each application. Our ultimate objective is to get a firm sense of each applicant as a person in order to determine if he or she is a good fit for the program and to be sure that ISME is a good fit for them. We carefully search for those students whose work and educational experience will allow them to make full use of the opportunities and resources offered by the program in order to allow ISME to help them fully develop their potential as global business leaders.

Admission Events

The admissions department has planned events and information sessions around India. For this year’s schedule contact our admission office at: admissions@isme.in
Student can attain Summer Program at London School of Economics Summer School, UK.

 1st Round of Application Deadline 30th Jan 2016.

Interview schedule

City	Venue	Time	Date	Contact
Bangalore	ISME Campus: Sy.No.88, Chembanahalli, Near Dommasandra Circle, Sarjapur Road, Bnagalore-562125	10:00AM – 3:00PM	Mon-Fri	08880612345
Tirupati	Fortune Kences: Opposite Apsrtc Bus Terminal, Tirupati, Andhra Pradesh 517501	12:00 – 04:00PM	10 Jan 2016	08880612345
Hyderabad	The Manohar: Old Begumpet Airport Exit Road, Begumpet, Hyderabad, Telangana 500016	09:00AM- 02:00PM	10 Jan 2016	08880612345
Delhi	The India Habitat centre: Lodhi Road, Near Airforce Bal Bharati School, New Delhi, Delhi 110003	10:00AM – 05:00PM	30th Jan 2016	08880612345
Lucknow	Hotel India Awadh: 4, Sapru Marg, Hazratganj, Lucknow-01, U.P	10:00AM – 05:00PM	31st Jan 2016	08880612345

Why You Must Choose ISME

 

Campus with Academic and Corporate Ambiance :

The world class campuses of ISME situated at Sarjapura Road, Bangalore and ITPL, Bangalore supports the student experience of learning and continuous pursuit for research aptly. The state-of-the-art campuses host full-fledged AV-equipped classrooms, conference rooms, Wi-Fi enabled networks, air-conditioned computer lab with latest applications, library with close to 3000 collections, open-air cafeteria and student-friendly corridor. The campuses are strategically located close to the business hub of Bangalore – Whitefield and ITPL. Bangalore, as a province is known to be the Silicon Valley of India and hordes almost all the world’s major corporations. Both the campuses of ISME are well set-up in the proximities of such business centers of Bangalore that enables the student to interact with industry regularly.

Knowledge of Computer Technology: Its Importance to the Marketers

Introduction

In this era of internet of things (IOT), one cannot live without internet. This is more so in case of marketing. Modern marketers are increasingly making use of internet and web based technologies for their marketing activities.  Hardly there exists a company without its presence in the internet or without a digital marketing channel. Websites, emails and apps to name a few that are intended to influence customers are all up and running because of certain soft wares and codes written by somebody. Should then the marketers too understand the software and coding? How important is the knowledge of soft wares to them? This article attempts to analyze as to what extent a marketer needs to know about computer technology.

Modern Marketing

Marketing has come a long way from selling to content marketing and is moving on. Digital marketers find that their knowledge requirement is increasing every day. Omni channel, from an augmented level of service is evolving to be an expected level of service; some marketers have even embraced 3D printing for reaching their customers.  Marketing and marketers are now overwhelmed with a deluge of ever increasing soft wares to increase both their effectiveness and efficiency. Increasingly, marketing is becoming IT driven and is taking much of digital space. The present marketing department has now grown to include other non-marketing people like IT professional, technical consultants, etc. A marketing professional will gain competitive advantage if he can understand the technologies behind the tools that he uses instead of just using the tools. If one wants the best out of something, one should have an understanding of how that something works. Since all these tools are founded on code and run on code, some knowledge and understanding of code would be useful.  

Need of the hour

Marketing is progressively becoming technology run. As mentioned earlier, hardly there exists a marketer who does not use any digital technology. The job of a marketer is becoming more interdisciplinary with knowledge of internet and digital science being essential. This is where computer technology comes in. Marketers need to know what it takes to build a webpage, an app. Only if the marketers have this knowledge can they be able to communicate intelligently with the technologists such as web designers in their own parlance. This will make their brief clear and reduces the risk of miscommunication. Even a little knowledge and familiarity can produce high gains in productivity and take advantage of the information at their disposal.  

It is common knowledge that in every school children are taught to read and write. We don’t expect all of them to become poets and writers. They go off to pursue their chosen profession. Similarly, looking at the present trend in digital growth and the tale of internet of things, the children in the school should also be trained beyond the basics of computer – may be programming. Therefore it is now becoming imperative particularly for the marketers to be trained in computer technology such as familiarity with soft wares, programming etc. 

Think of a situation where the marketer needs to resize an image or change a word in an internet page for which he has to go over to different people and wait for them to do the needful. With some basic knowledge of HTML, the marketer himself can do these small changes on his own. This will not only save time for all concerned but will also be inspiring and boost the effectiveness. Learning programming and understanding how digital products such as webpages, apps will give a marketer a better understanding of what is possible and what is not.

It is not necessary for the marketer to learn to programming to be at par with the professional coders. It should definitely be left to those who are specialists and who know better than the marketers. In fact, professional coding requires a very different kind of skill set than marketers’. As a marketer, one needs to concentrate on the returns of the marketing campaigns and other strategies and it is best that the professional coding is left to the others. Every marketer need not become a technologist but should develop above average level of comfort with technology. Though marketers don’t need to build sites from the scratch, they need to understand how it works to take intelligent decisions.

Conclusion

Modern marketing, in the digital era, is no longer a discrete process but continuous. Speed is the key and with ever changing customer preferences and competition, it is of utmost importance. In order to keep up with the emerging trends marketers need to acquire newer skills to enable them function with accuracy and speed.

In an article published in McKinsey Quarterly ( Jonathan Gordon and Jesko Perrey ‘The Dawn of Marketing’s New Golden Age’, FEBRUARY 2015, pp 4), “One CEO believes it’s time to create a position—marketing technology officer (MTO)—that’s rooted both in technology and domain knowledge”. 

IoT’s impact is already extending beyond its early and most visible applications. It can usher in changes in the business models. With IoT come significant changes in management activities and skills. IT will not remain as a support or staff services and will join with the line manager to oversee IoT which will be essential for the survival of the firm.  Managers would need new skills as they would require to be more analytical and be data driven. In such a scenario, computer knowledge will definitely play a vital role.

How students of ISME, benefit from the Business Strategy Game?

Management theory is quite easy to read and understand but how can one get the practical feel of it. One of the most common remarks by employer’s of Management graduates across the world and especially in India is that they are not “Industry-Ready”.

The solution: Involve them in an Industry, running companies over a relatively long period 10 years, colleagues being either your partners or competitors using tactics, counter tactics and counter-counter tactics using all the management concepts you learn to achieve your short-term & long-term goals.

Hardly any management courses give the students this kind of an insight and exposure to be able to actually run a company, use all the concepts learned during the theory classes and finally see the results of combined decision making by all competitors in an Industry.

ISME students participate in an online BUSINESS STRATEGY GAME - A battle of wits in a simulated game of strategy.

What is the Business Strategy Game?

It’s an online, PC-based exercise where you run an athletic footwear company in head-to-head competition against companies run by other class members.

· The marketplace is worldwide—production and sales activities can be pursued in North America, Latin America, Europe-Africa, and Asia Pacific

· There are 12 market segments—4 geographic segments each for branded footwear sales to retailers, for online footwear sales direct to consumers, and for private-label sales.

Teams of Company Managers will make decisions for their respective companies in each decision period representing a year.

· Corporate social responsibility and citizenship (up to 6 decisions)

· Production of branded and private-label athletic footwear (up to 10 decisions each plant, with a maximum of 4 plants)

· Plant capacity additions/sales/upgrades (up to 6 decisions per plant)

· Worker compensation and training (3 decisions per plant)

· Shipping (up to 8 decisions each plant)

· Pricing and marketing (up to 10 decisions in 4 geographic regions)

· Bids to sign celebrities to endorse your company’s footwear (2 decision entries per bid)

· Financing of company operations (up to 8 decisions)

· Plus there is a screen for making annual sales forecasts and deciding whether to have inventory clearance sales

All aspects of the game closely mirror the competitive functioning of the real-world market. The Business Strategy Game puts participants in a situation where they can apply what they have been learning the business school.

The broad objectives of incorporating the game as a workshop were:-

· To appreciate that shooting from the hip is a sure ticket for managerial disaster!

· Consolidate knowledge about the different functional aspects of running a company.

· Deepen understanding of cause-effect relationships & revenue-cost-profit relationships.

· Build confidence in utilizing the information contained in company financial statements and operating reports.

· Practice in sizing up a company’s situation, making sound, responsible business decisions, and being accountable for delivering good results.

The whole concept underlying The Business Strategy Game is to put participants in as realistic a company and competitive market setting as possible and have them manage all aspects of the company’s operations. This allows them to test their ideas about how to run a company in a competitive marketplace.

What can participants expect to learn?

· You and your co-managers will have to chart a long-term direction for your company, set and achieve strategic and financial objectives, craft a strategy, and adapt it to changing industry and competitive conditions.

· You’ll have to wrestle with a full array of industry statistics, company operating reports and financial statements, and an assortment of bench marking data and competitive intelligence on what rivals are doing.

· You’ll have to match strategic wits with the managers of rival companies, "think strategically" about your company's competitive market position, and figure out the kinds of actions it will take to outcompete rivals. 

Learning to do all these things and gaining an appreciation of why they matter are the heart and soul of courses in business and business strategy.

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